Nike Basketball
Cheez-It Bowl
Tissot
Hyundai x Inside the NBA
Nike Elite Youth Basketball
Gym Class VR
Hyundai Show Your Loyalty
Nike x Nordstrom
Lettuce Grow
Intro
Contact
Nike Basketball
Everyone knows the swoosh. But behind each shoe and colorway, there’s a story of inspiration that went into its design. I helped bring those stories to life on social with every launch, milestone and All-Star Weekend.
Role: Concept, copy, strategy
No highlight was missed—from Craig Sager’s comeback to Coach K’s 1,000th win to the madness of March. And for the NBA Playoffs, I assumed the role of a hoops prophet and dispensed fortunes in rhyming fashion.