Nike Basketball
Cheez-It Bowl
Tissot
Hyundai x Inside the NBA
Nike Elite Youth Basketball
Gym Class VR
Hyundai Show Your Loyalty
Nike x Nordstrom
Lettuce Grow
Intro
Contact
Cheez-It Bowl
There are over 40 bowl games on the college football calendar. To turn the Cheez-It Bowl into must-see TV, we recruited the ultimate hype man, Pat McAfee, to highlight the absurdity—“the cheez”—of the game and captain a UGC campaign where fans could score “box seats”. Get it?
Role: Concept, copy, creative direction, talent selection