Nike Basketball
Cheez-It Bowl
Tissot
Hyundai x Inside the NBA
Nike Elite Youth Basketball
Gym Class VR
Hyundai Show Your Loyalty
Nike x Nordstrom
Lettuce Grow
Intro
Contact
Hyundai x Inside the NBA
In the world of studio sports shows, TNT’s Emmy Award-winning “Inside the NBA” has long set the standard. So when you get the chance to work with Kenny Smith and his family, you have to step your game up. What started out as a routine product integration turned into a series of vignettes and an organic social campaign that resulted in Hyundai being the (trash) talk of the league.
Role: Concept, scriptwriting, creative direction